| 摘要: | 背景：含糖飲料攝取過量，會增加齲齒、肥胖等非傳染性疾病的風險。先前的研究指出，食品包裝營養標示不易理解以及手搖飲料糖量資訊標示混亂，降低了消費者參考營養資訊的可能性。因此，本研究旨在利用焦點團體法了解大學生對於現今含糖飲料糖量標示的理解與減糖策略的看法。方法：共舉辦9場焦點團體訪談，共計62人參與，招募方式包括社群媒體與通訊軟體，篩選一週至少飲用三次含糖飲料且能到臺北參與實體訪談的18至24歲大學生。研究採用主題內容分析法進行分析，將結果分為四個主體，分別是「市售包裝飲料營養標示之應用與理解能力」、「手搖飲料糖量資訊的認知與使用」、「大學生對國外三種警告標示的看法」及「大學生對減糖策略之想法」。結果：受訪者表示，因為不是所有食物都有營養標示，因此每日參考值百分比參考價值有限、攝取的飲料份數與實際攝取不同需額外換算很麻煩、每100毫升含糖量有助於消費者比較不同飲料甜度。受訪者普遍認為手搖飲料含糖量資訊放置位置不一致，而使消費者不容易找到該資訊並作為參考；目前只標示全糖甜度含糖量導致選擇其他甜度還需要自行換算含糖量非常不方便。國外圖像警語標示與智利高糖標示因為警告意味較強會使受訪者產生較強負面情緒反應；對於紅綠燈分級標示方式接受度較高。受訪者認為透過限制含糖飲料供應，例如大學校園內限制含糖飲料販售為有效的減糖策略。結論：無論包裝飲料的營養標示或是手搖飲料的糖量資訊都有若干缺點需要改善，以提升民眾對飲料含糖量認知與選擇；可利用國外警告標示加以改良以提供直觀、清楚的糖量標示來幫助消費者做出更健康的選擇。
關鍵字：含糖飲料、營養標示、大學生、焦點團體法
Background: Excessive consumption of sugar-sweetened beverages increases the risk of non-communicable diseases such as dental caries and obesity. Previous studies have indicated that nutritional labeling on food packaging is difficult to understand and that sugar content labeling on hand-shaken tea drinks is inconsistent, reducing the likelihood of consumers referencing nutritional information. Therefore, this study aims to understand college students' comprehension of current sugar content labeling on sugar-sweetened beverages and their views on sugar reduction strategies using focused interviews. Methods: A total of 9 focused group interviews were conducted with 62 participants. Recruitment methods included social media and messaging apps, targeting college students aged 18 to 24 who drink sugar-sweetened beverages at least three times a week and can attend in-person interviews in Taipei. The study employed thematic content analysis, dividing the results into four main themes: "Application and Understanding of Nutritional Labels on Packaged Beverages," "Perception and Use of Sugar Content Information on Hand-Shaken Tea Drinks," "College Students' Views on International Warning Labels," and "College Students' Ideas on Sugar Reduction Strategies." Results: Participants indicated that because not all foods have nutritional labels, the daily reference value percentage has limited reference value. Calculating the intake for beverages with different serving sizes from actual consumption is cumbersome, but sugar content per 100ml helps consumers compare the sweetness of different beverages. Participants generally found the placement of sugar content information on hand-shaken tea drinks to be inconsistent, making it difficult to locate and use as a reference. Currently, only the sugar content of full-sugar versions is labeled, requiring consumers to calculate the sugar content for other sweetness levels themselves, which is inconvenient. International graphic warning labels and Chilean high-sugar labels elicited stronger negative emotional responses due to their strong warning implications, whereas the traffic light labeling system had higher acceptance. Participants believed that effective sugar reduction strategies include limiting the availability of sugar-sweetened beverages, such as restricting their sale on university campuses. Conclusion: The nutritional labeling on packaged beverages and the sugar content information on hand-shaken tea drinks have several shortcomings that need improvement to enhance consumers' understanding and choices regarding sugar content in beverages. Improving these labels by adopting modified international warning labels could provide intuitive and clear sugar content information, helping consumers make healthier choices.
Keywords: sugar-sweetened beverages, nutritional labeling, college students, focused interviews |
