| 摘要: | 全球生髮市場正在快速增長，預計到2026年將達到240億美元，市場的增長主要歸因於人口老齡化、慢性壓力、環境污染以及生活方式變化等因素。此外，社交媒體與自媒體的普及和人們對美感外表的關注也促進了生髮市場的增長。市場上的產品種類繁多，包括清潔用、藥物、手術、頭皮按摩器與假髮等。
其中亞洲市場也是一個龐大的市場，特別是在中國、印、日本、南韓與新加坡、馬來西亞、越南等新興國家。由於人口密集眾多與經濟發展迅速，這些國家的生髮市場一直在增長中。而台灣生髮市場也是一個快速增長的市場。近年，台灣的生髮產品市場不斷擴大，主要原因是台灣天候關係、人口老齡化、壓力增加、飲食習慣、染燙造型行為、不適宜的清潔用品以及後疫情時代等因素。同時，台灣的生髮產品市場的品種也越來越多，涵蓋了口服藥物、頭皮按摩、頭皮護理產品、假髮等。另外，隨著醫學技術的不斷進步，台灣的生髮手術技術也越來越成熟，因此生髮手術快速與價格親民也成為越來越多消費者的選擇。亞洲與台灣的生髮市場原以男性消費者為主，但目前趨勢女性消費者的比例增加速度與佔比已超過男性。總體而言全球、亞洲和台灣的生髮市場都在迅速增長，這是一個龐大的市場，並且在未來幾年中將繼續增長。而如何在這市場中提出有效的非藥物處理與企業在市場營運方式是本論文的研究重點。
The global hair growth market is growing rapidly and is expected to reach USD 24 billion by 2026, with the growth of the market being mainly attributed to factors such as aging population, chronic stress, environmental pollution, and lifestyle changes. In addition, the popularity of social media and self-media and people's attention to aesthetic appearance are also contributing to the growth of the hair growth market. There are a wide range of products on the market, including cleansing, medications, surgeries, scalp massagers and wigs.
Among them, the Asian market is also a huge market, especially in China, India, Japan, Korea and emerging countries such as Singapore, Malaysia and Viet Nam. Due to the dense population and rapid economic development, the germinal market in these countries is always growing. The Taiwan hair growth market is also a fast-growing market. In recent years, Taiwan's hair growth products market has been expanding, mainly due to factors such as Taiwan's weather relationship, aging population, increased stress, eating habits, dyeing and styling behavior, inappropriate cleaning products, and the post-epidemic era. At the same time, Taiwan's hair growth products market is also increasing, covering oral medications, scalp massage, scalp care products, wigs, etc。 In addition, with the continuous advancement of medical technology, Taiwan's hair growth surgery technology is becoming more and more mature, so hair growth surgery is fast and affordable. The hair growth market in Asia and Taiwan was originally dominated by male consumers, but the proportion of female consumers has increased faster than that of men. Overall, the hair growth market is growing rapidly globally, in Asia, and in Taiwan, which is a huge market and will continue to grow in the coming years. The focus of this paper is how to propose effective non-drug treatment and business operation in this market. |
