| 摘要: | 關於網路上傳染性疾病的假消息日益漸增,面對誤導大眾資訊使用,公共衛生機構需要改進其評估健康訊息內容的方法。先前的研究已經指出資訊來源與前後關係可能產生人們對健康訊息的理解影響,但在既有健康內容及對觀眾的注意力、記憶和意見的影響方面,仍然存在資訊理解上的差距。
本文旨在評估一項新穎的台灣疾病預防控制中心的項目影響,該項目將傳染病描述為動漫雜誌的封面明星,與典型的疾病預防控制中心圖像和文字做相比。使用問卷調查和眼動追踪儀器,讓參與者在觀看前和觀看後知識、態度上的差異,同時比較他們對眼動追踪圖像的視覺注意力。
新的受測者在觀看圖像後,他們的知識增長較低,並且對感染疾病的擔憂增加。關注新項目圖像也顯示比關注正常圖像和關注純文字版,而花費更長的時間,但大部分時間都在查看隨附的文字而不是查看圖像本身。
注視數據顯示,大多數參與者首次注視都在新項目圖像中的疾病人物臉上,但在正常圖像中看不到這種情況。
我們相信這項研究可能對那些設計健康教育主題的人產生更有用的影響,並指出讓需要圍繞公共衛生議題的人,可使用插圖進行更多研究。
Faced with the increasing infodemic of misleading online information about infectious disease, public health bodies must improve their methods of evaluating health information content. Previous research has pointed to the impact that context and sources can have on peoples’ understanding of health information. Still, there remains an information gap around illustrative health content and its effects on viewers’ attention, recall and attitude.
This paper aims to evaluate the impacts of a novel Taiwan CDC campaign that depicts infectious diseases as anime magazine cover stars compared to more typical CDC images and text. Using questionnaires and eye-tracking, participants pre-viewing and after-viewing knowledge and attitude were compared and their visual attention to the images tracked. Novel campaign viewers had a lower increase in their knowledge after viewing the images, and also had an increased feel of worry about catching the disease. Novel image viewers also viewed their images for longer than the normal and text conditions, but spent most time viewing the accompanying text rather than looking at the image itself. First fixation data showed that most first fixations by participants were on the faces of the diseases in the novel campaign, but this was not seen for normal images.
We believe this study could have useful implications for those designing a more unusual health education campaign, and points to the need for more research around using illustrations in public health. |
