因應Covid-19疫情下，探討智能旅館消費意願

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題名:	因應Covid-19疫情下，探討智能旅館消費意願 Examining the Purchase Intention to Visit Smart Hotels in Responses to Covid-19 Epidemic
作者:	許惠雯 HSU, HUI-WEN
貢獻者:	管理學院生物科技高階管理碩士在職專班張巧真
關鍵詞:	Covid-19;智能旅館;服務品質;知覺價值;滿意度 Covid-19;Smart hotels;Quality of service;Perceived value;Satisfaction
日期:	2021-12-10
上傳時間:	2022-08-05 11:50:35 (UTC+8)
摘要:	Covid-19在2019年由中國開始蔓延全世界而造成成人類對疫情恐慌。該傳染病是帶病毒者的分泌物或飛沫傳染為傳播的主因。臺灣在2021年5月爆發疫情警戒升高為三級，改變了民眾的生活步調及消費習慣。Covid-19為了減少與人接觸，在旅館行業中很多業主將旅館改變為防疫旅館，但這些仍然無法避免與人接觸。因此，引發本研究之動機與目的為探討因應Covid-19疫情下對於智能旅館減少與人接觸的高科技旅館服務消費者是否有意願進行消費。本研究針對年輕族群，進行問卷調查，來探究因應Covid-19疫情下、探討智能旅館消費意願。本研究共蒐集到262份有效樣本，運用多元迴歸統計分析方法在「服務品質」、「知覺價值」、「滿意度」和「消費意願」四個構面相互之影響。實證分析結果得知「服務品質」在「知覺價值」和「滿意度」構面呈現正向顯著的關係、「知覺價值」和「滿意度」的構面雙方互相呈現正向顯著的關係。最後，「知覺價值」和「滿意度」的構面在因應Covid-19疫情下對智能旅館消費意願構面呈現正向顯著的關係。本研究依據實證分析研究結果，提出理論與實務之管理意涵，未來可提供給相關產業作為參考依據。 Covid-19 began to spread around the world in 2019, causing panic among adults. The infectious disease is the main cause of transmission of the virus-carrying person's secretions or flying droplets. Taiwan's epidemic alert rose to level three in May 2021, changing people's lifestyles and consumption habits. Covid-19 changed hotels into epidemic-resistant hotels in the hospitality industry to reduce contact, but they still do not avoid contact. Therefore, the motivation and purpose of this study was to explore whether consumers of high-tech hotel services who were willing to reduce their contact with people in response to the Covid-19 epidemic were willing to consume. In this study, we conducted a questionnaire survey for the young population to explore the response to the Covid-19 epidemic and to explore the willingness to consume smart hotels. In this study, 262 effective samples were collected, and multivariate regression statistical analysis method was used to analyze the influence of four aspects of service quality, perceived value, satisfaction and consumption intention. The empirical analysis results show that the service quality has a positive and significant relationship between the perceived value and the satisfaction, and between the perceived value and the satisfaction. Finally, the structure of "perceived value" and "satisfaction" showed a positive and significant relationship with the consumption intention of smart hotels in response to the Covid-19 epidemic. Based on the results of empirical analysis, the management meaning of theory and practice is put forward, which can be provided to the related industry as reference basis in the future.
描述:	碩士指導教授:張巧真委員:張巧真委員:蕭育仁委員:陳炳全
資料類型:	thesis
顯示於類別:	[生物科技高階管理碩士專班] 博碩士論文

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